Gold Medal™ Whole Wheat Flour. Expertly milled in the USA. Premium quality. Since 1880. Over 125 years of baking success. All natural. Per 1/4 cup serving as packaged: 100 Calories. 0g Sat fat, 0% DV. 0mg Sodium, 0% DV. 0g Sugars. 3g Fiber, 12% DV. Net Wt 5 lb (2.26 kg). The Gold Medal standard: When our founding mill master C.C. Washburn braved the first Miller's International Exhibition in Cincinnati, Ohio, he took home more than the Gold Medal grand prize - he won a shiny new name. So over 125 years ago, we earned the right to be called Gold Medal™. And, we've gone on to become America's #1 selling flour brand.1 Every day we work to live up to our legacy. The standards of the mill that made Mill city live on. We blend the heartland's pure hard and soft wheat to make great, consistent flour that bakers count on. Your kitchen rules. When to use it: Whole Wheat Flour is milled from complete wheat kernels which makes for a more satisfying chew and a flavor with great character. Use it to give your baked goods a little color, and when you want to bake a whole helping of feel-good into everything you share. Substitute it: When recipes call for all purpose flour, we recommend starting with 25% Whole Wheat Flour and working your way up to 50% of the total flour required in the recipe. You can increase your percentage as you become more familiar with the recipes. Cup per pound: There are 3 1/3 cups of flour per pound and about 17 cups per 5 pound bag. To bake is to wait. More great recipes at www.goldmedalflour.com. The Red Spoon promise: The Red Spoon is my promise of great taste, quality and convenience. This is a product you and your family will enjoy. I guarantee it. 1Based on Nielsen sales data ending April 1, 2015. Call: 1-800-345-2443 Mon.-Fri. 7:30 a.m.-5:30 p.m. CT. Visit: www.bettycrocker.com. © General Mills.