Clif Bar® Energy Bar Chocolate Chip. Made with organic rolled oats. Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle, and two trumpets. The inspiration to create an energy bar occurred during a daylong, 175-mile ride with my buddy Jay. We'd been gnawing on some "other" energy bars. Suddenly, despite my hunger, I couldn't take another bite. That's the moment I now call "the epiphany." Two years later, after countless hours in mom's kitchen, Clif Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. Clif Bar has grown since 1990, and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolves, we face many choices, yet we always do our best to take care of our people, our community, and our environment. clifbar.com. Founder and owner of Clif Bar & Company. 1-800-CLIFBAR M-F 8-5 PST. Certified organic by QAI. Clif Bar Family Foundation. We source ingredients that are not genetically engineered. ‡Rainforest Alliance Certified™. Rainforest Alliance Certified™ cocoa. Certified 100% Recycled Paperboard®. 100% Recycled materials. Paperboard contains no less than 50% post-consumer content. Please recycle. Nutrition for sustained Energy®. 10g protein. Non-GMO. Trademarks are registered trademarks are owned by Clif Bar & Company, or used with permission. ©2014 Clif Bar & Company.